Amazon Product Liability Insurance for Amazon Sellers: Protect Your Business. Protect Your Brand.
I’m a massive fan of online shopping, even more so when the pandemic started. It’s been fun so far, but there are the occasional missing or defective products. However, it’s such a hassle to talk to the seller and negotiate whether I should send the item back at my expense or just let it go and be reimbursed, which would take fourteen business days to be credited back to my account.
Amazon is one of the largest and most popular online stores in the world. You can find everything there, from baby clothes to inflatable swimming pools, and even the odd item occasionally.
Now, I’ve never personally been on Amazon Business Prime, but I’ve heard of horror stories of electronic items suddenly short-circuiting. It makes me wonder what Amazon’s solution is to these kinds of problems.
Now, I’ve never heard of product liability insurance, but Amazon rolled out their brand of insurance, which safeguards both the buyer and the seller. Here’s a step-by-step guide on Amazon Product Liability Insurance and what it means for your business if you’re an Amazon Pro Merchant.
What is Product Liability Insurance?
This kind of insurance helps protect you from buyer claims that a product you sold has exploded and hurt them or someone else. If your business doesn’t have product liability insurance, you might be looking at an account ban and costly lawsuits.
It’s imperative that you, as a seller, have insurance so that when the occasion arises that one of your products causes harm to your buyer, you’re covered from the hospital bills, legal fees, and all other things that might cost a lot of money.
Benefits of having Product Liability Insurance
- All claims up to $1000 or less is covered by Amazon with no cost to the seller.
- Amazon will help you find the perfect Amazon Product Liability Insurance for your business by providing an extensive list of carriers and insurance brokers around the world.
- You’re not only covered on Amazon but other platforms as well, even on your website.
- Whether it’s business liability insurance, commercial liability insurance, or some other kind of insurance, Amazon has got you covered.
However, if there are benefits, there are downsides too. For example, sellers would have to comply by September 1st of this year, giving you such a short amount of time to gather the documents. Also, if you’re typically earning below $10K, you might still need to get insurance. Additionally, if you’re a seller from outside the States, you must get insurance from your country AND have a global protection policy.
These are just a few of the downsides of being an Amazon seller who needs product liability insurance, and the others are technical stuff. However, they’re still a hassle once you think about it extensively.
How to get Amazon Product Liability Insurance
Now, if you have an individual seller account with Amazon, you’re not required to have Amazon Product Liability Insurance. (Although it might help you in the long run.) But if you’re a Pro Merchant, here’s how to get it.
First, you’d have to provide your Certificate of Insurance with Amazon as an additional insured. It’s typically a document with the policy name, coverage, and limits stated.
Now there are several kinds of insurance, such as business general liability insurance, commercial business liability insurance, commercial general liability insurance, general liability insurance, etc. You’d have to find the perfect insurance that would fit your business and its needs.
Certificate of Insurance Requirements
According to General Liability and Bunker, here are the requirements for an Amazon Product Liability Insurance:
- You must present the original document.
- It must list Amazon as an additional insured.
- It must list all provided seller subsidiaries covered by the certificate given to you.
- You must notify Amazon 30 days prior if you cancel, modify your policy, or decide not to renew at all.
- Your Certificate of Insurance must show all the insurance providers or brokers as listed in the Amazon guide
- The document must be completed and signed.
- Binders are not acceptable, so you must take note of that.
- You must have Commercial General Liability, Umbrella or Excess Liability Insurance with a particular coverage amount,
- You must also satisfy the insurance limits by using any combination of the insurance types mentioned above.
As a seller, you must also remember that having excess liability insurance coverage will help you in the long run, so it’s good to consider getting it as additional coverage when getting insurance.
There are additional insurance requirements such as your policy having at least $1M per occurrence, and in aggregate, your insurance must cover all sales from listed products and that it must be valid for at least 60 days from submission.
All these can be found on the Amazon Seller Policy on their website, and there are other details that you mustn’t overlook. These small details will help you in your search for the best policy to get for your business.
Of course, you might want to get your insurance provider, but make sure that it’s on the list that Amazon provided so that you won’t waste time, money, and effort in procuring an insurance policy that will suit you best.
Why get Amazon Product Liability Insurance?
Being a seller is fun, but when something goes wrong, you’ll be facing lawsuits and an empty bank account. While you can, it’s good to have Amazon Product Liability Insurance that will act as a safety net for yourself and your business. It may be hard to understand at first, but Amazon has provided an extensive list of insurance brokers to help you get started on your journey.
It’s best to get insured at the beginning of your business. If you’re feeling cautious and hesitant, it’s normal. However, your qualms will easily be assuaged when you see the benefits of being covered so early.
I’m hoping that you won’t have any problems with your items, but of course, safety is the best policy.
How to Contact Amazon Seller Support: The Complete Guide
Good day beautiful people, today I want to share how to contact Amazon Seller Support by phone or email. I have prepared a list of all Amazon seller contact addresses and the methodology that can help you when you have problems with your orders reviews customers listings etc.
Check this link and as you probably guessed Amazon has a lot of support teams that are spread all over the world and if you fail to contact the right team you might not get the answer and that will really affect your business in a way that you don’t want.
Let’s first talk about how to contact Amazon Seller Support by initiating a call with Amazon.
How to Contact Amazon Seller Support by Phone or Email
Step 1
First open the link https://sellercentral.amazon.com
Step 2
Check right corner or scroll all the way down at help or get support
Step 3
In case the problem you have is one of those listed you can choose that specific one in case it is not you should select the get support button under “Need More Help”
Step 4
A new menu will pop up. Click on “Selling on Amazon”
Step 5
A new menu will pop out click on your account and then on “other account issues” it is important to know that it doesn’t really matter what you choose initially if the person whom you’re chatting with can’t sort out your problem. They will eventually transfer you to someone who can deal with your issue.
Step 6
“Phone” should already be selected it’s completely up to you if you want to change your name into something else or if you want to provide a short description. However, please tick the box which says this issue is “urgent and requires immediate attention”.
To be fair, it doesn’t do much other than just alert Amazon that you’re in a rush to have your problem sorted out this however does not usually guarantee a fast response.
Select phone, country, write your telephone number and then “call me now”
Step 7
Respond to their call explain what the issue is to the Amazon operator and try to be as concise and polite as possible be prepared to be kept on hold for a while until they check out the information needed follow the instructions. It is important to know that almost every time that you initiate a call with Amazon that they will ask you to confirm the email address that is associated with your seller account as well as the last four digits of your bank account or the address associated with your seller account or even the expiration date on the card on file.
Please make sure you have this close by before placing the actual call.
Writing an email to Amazon Seller Support
Step 1
Follow all the steps from a initiating a call with Amazon until Step 6.
Step 2
Select email and explain all the necessary details in the email if needed you can add an attachment to the email to specify what the issue is.
Don’t forget important information essential for them to handle the case such as the Order ID. Screenshots of the issue and a request to handle this as soon as possible.
Step 3
Tick the this is urgent and requires immediate attention box and then click “Send”.
Contact Details for Amazon Seller Support
By Email
+18662161072
+18882804331
+0012062662992
I hope this post has provided enough information for you to correctly contact the Amazon Seller Support by phone and or email. If you did please let us know and if you have any questions leave them in the comment section below. See you at the top!
10 Tips to Increase your Amazon FBA Sales
Amazon has always been a trademark in the world of online shopping. When the pandemic hit in 2019, online sales reached a whole new level. But are you still wondering why your Amazon FBA sales do not fulfill your average sales requirements? Do you look at your competitors and wonder how they are getting so many orders? There is one short answer to all your questions. They followed the tips and tricks that we are going to tell you in this blog. So without further delay, let us get started.
Direct Strategies to Increase your Amazon FBA Sales
1. Optimize your listings
SEO optimization is a very important factor in ranking products on any search engine. It helps your buyers to find your product. Some basic things that you should include are title, brand name, and product features. Use bullet points to improve readability. It helps your customer identify what they are looking for.
2. Make attractive interface
Beauty is always liked by people all over the world. Therefore, if you want people to click on your product among thousands of others, your pictures and videos should be attractive. They also enable customers to know what the products look like.
3. Show Creativity
It is very difficult to make your mark if you are selling products with a lot of competitors. But it is not impossible. One way to do this is to show creativity. Introduce offers that can attract customers, group similar products together to make bundles. Do this, and sales
would be on their way!
4. Read terms and follow them
If you want to do business on Amazon FBA, you have to do it their way. Do not even think about dodging the system. This is because, once you get a warning, it is nearly impossible to get ranked and generate sales. Therefore, play it clean and abide by the rules.
5. Avoid Greediness
You must have heard the saying, “little by little one walks far”. Similar is the case with Amazon FBA. Always introduce competitive prices and keep profit margins low. This is because no one wants to buy an expensive product.
Indirect Strategies to Increase your Amazon FBA Sales
1. Benefit from sales programs
Participate in the Amazon Advertising Campaign to know about the technical insights into your business. It will help you in finding keywords for your products. Besides, you can also promote your products by using Amazon Sponsored Ads. Lastly, do not limit yourself. Make yourself eligible for Amazon Global Export to target international buyers. Just remember, the sky is the limit!
2. Use unique Amazon features
If you care for your customers, they will love you back. One way to do this is to produce ease for them. For example, use Amazon subscription features. It will help your returning customers to order easily and set a frequency of deliveries. In addition to knowing about Amazon features, it is also important to make a presence among the seller’s community. Join different groups to keep yourself up-to-date about the latest trends.
3. Gather Reviews
Product reviews are very important to build credibility on Amazon. Always ask your customers to leave reviews on your page. Not only it helps you to increase your sales, but also serves as a guide for your customers. Usually, a product with a higher number of ratings and reviews is preferred over the ones with fewer or no reviews.
4. Drive traffic indirectly
Introducing your products through social media platforms such as Facebook and Instagram is a great way to boost your sales. You can also start a website for your product. Use SEO-optimized blogs and articles to let the world know about your products.
5. Offer discounts
Who does not love their products at discounted prices? It is a great way to attract those buyers who were refraining to buy because of the price tags. Frequently offer discounts so people can know that you value their money. Besides, do maximum promotion of your discount offers to attract customers.
Conclusion:
We genuinely hope that after reaching this point of our blog, you must have understood the tricks and tricks involved in increasing sales on Amazon FBA. One thing that you should always keep in mind is to manage your stocks. There is no use in working on these strategies if you cannot fulfill the requirements of your customers.
Watch this video to learn more about the 9 Best Tips To Get The Best Out Your Amazon Business.
If you have any questions, don’t hesitate to contact us.
How to Optimize Your Amazon Product Listings To Get The Best Ranking
Amazon is the omnipresent, one-stop-shop for all that ‘is’. If you are thinking about joining this thriving, populated market space, there are a few basic optimization strategies to sell and market your product on Amazon.
The essential guide for promoting your product starts with creating a vibrant, informative Amazon Product listings.
There are over 12 million products on Amazon, and nearly 2,000 new sellers are added each day. That is comparable to finding a needle in a haystack. The good news is that over 197 million people a month stampede to Amazon as consumers, which is more buyers than Russia’s population! So, how do you go about highlighting your needle? Below are effective strategies to make your product stand out.
To sell on Amazon, you will need to establish a seller account. After you have established that, the essential thing that you need to create is your Amazon Product Listings. The product listings contains:
- Product Title
- Product Image
- Variations (different colors, smells, etc.)
- Bullet Points (short, descriptive highlights)
- Featured Offer/Buy Box (featured offer)
- Other Offers (competitors offering same product)
- Description (keywords, SEO so that people can find you)
Optimize Your Amazon Product Listings
To sell with confidence, the first thing you need is to promote your product with an exquisitely detailed story about your product. Think of this page as an informational with the added benefits of Amazon SEO. The two main features of your product page will be the title and image. This page has the dual purpose of acting as your lead generator and your closer, so those are the topics we will be expanding upon.
Product Page Image
Pictures speak more than 1,000 words. This holds true of your product picture as well. A majority of consumers will purchase from the image and price alone. It is also the deciding factor of whether they keep scrolling or decide to stay on your page. You must capture a high-quality image.
You can include up to 9 product images. The more, the better. Amazon has image requirements that will have to be adhered to. The main product image has to be fixed on a white background, but the other images can showcase your product at different angles or being worn or used. You can also include charts and compare your products directly with competitors. Remember that Amazon buyers can zoom in, so their specifications allow for 1,000px x 1,000px.
Product Title
First, introduce your product with a captivating product title. This page is what a consumer will see first, effectively serving as a first impression, so you want to make an impact. The title should be clear about what your product is. Amazon allows 200 characters; however, you should aim for well-placed words in quality rather than a hodgepodge quantity.
A few things that you may want to include in the title and that are SEO friendly would be:
- The product name
- A unique beneficial feature
- Your brand name
- Description of the product (color, material, how big it is)
Your title is the setting for the introduction to the consumer but also acts as the catalyst for keyword searches. It is of paramount importance that your product identifies well with search results. If you are unsure, visit Amazon and do a few searches and see what is popping up with the keywords that you choose. Doing your searches will allow you to navigate to the kind of distinction that fits your product. Also, be sure to check your category for your product category’s title guidelines.
Other helpful hints can be found by researching Amazon’s title formatting rules. A few key things:
- You cannot identify the superiority of your product with opinions (using words like ‘the best’)
- Shorten numbers, don’t spell them out (twenty-five to 25)
- Capitalize every word to have your product stand out
- Refrain from creating duplicate pages
Product Features
Product features allow you to highlight the specific benefits of using your product. Amazon encourages listing at least five features. Features should point to a bullet list displaying the information you want customers to consider while perusing your product. It will help them swiftly evaluate and differentiate your product from other similar products. Things that should be in your bullet features list are:
- Reiterate important information
- Highlight the main features and benefits of the product; biggest benefits on top of a bulleted list working your way down
- Use fragment sentences
- Capitalize each bullet point
- List anything unique and pertinent such as dimensions, contents, age appropriateness
- DO NOT include seller information or pricing; Amazon prohibits this
Product Description
If your consumer has made it this far into your project page, you have done well. Product descriptions can be up to 2,000 characters and should be written from a buyer persona standpoint. You have precious seconds with customers in competition chaos.
Remember, most shopping is done on the phone so you want your description to be informative and easy to read. This is your opportunity to provide essential information to close the deal. Consumers shouldn’t have to scroll. What you will want to do is expand on the product’s features and benefits mentioned in the bullets. Be sure to extra descriptive and show how your product and help improve their life. End with a strong call to action that encourages them to purchase your product.
Search Terms
Amazon’s algorithms require a commanding knowledge of search words. Amazon allows for 249 characters, so use them wisely. What your search terms should do is create a wide net in an ocean full of consumers. Amazon tracks everything; they will know if people are spending money while on your page or not. If not, you won’t hold a high rank in their search results. Search terms = popularity contest. Things you will want to do:
- Type in search words of your product and competitors into Amazon’s search bar, see what is ranking.
- Use keyword tools, such as Helium 10, to generate additional keyword ideas.
- Be specific and use long tail keywords. Broad terms are good too but are more competitive to rank for.
- Choose keywords that you haven’t used in the title and product features. Keywords only have to be mentioned once.
- Use highly relevant terms to your product.
Love At First Sight With Your Amazon Product Listings
Amazon Product listings are like your product resume to 197 million or more buyers. To showcase your product and plant it firmly in top searches of people sitting on the edge of their seats in buying mode, your product page optimization should be on point.
Making a positive first impression has been the cornerstone of every good relationship. It is also the cornerstone of capitalizing Amazon selling and marketing strategies. Having a strong introduction, precise definition, exact searchable keywords, and high-quality imagery of your product is the formula for your product being viewed, admired, and purchased. Words are powerful sales tools if appropriately constructed.
Want to give your Amazon product listings a boost? Our professional Amazon product description services can help.
Also, be sure to check out our FREE in-depth guide to learn how to build a profitable FBA business.
Amazon Hijackers: How to Easily Remove these Pesky Thorns from Your Listing
There is no denying that Amazon hijackers can prove to be very bothersome if they hijack your product listing. This article discusses some helpful to remove these hijackers from your listing.
Let us first look into what exactly is an Amazon listing hijacker.
Amazon hijackers are primarily other sellers on the Amazon platform who list their products under your Amazon listing. You will able to locate such hijackers by finding the area in your Amazon listing where it shows other purchasing options.
These hijackers endeavor to sell a phony version of your own product by making an exact copy. He or she can do this by replicating your product’s packaging. It is also possible that the product which the Amazon hijackers list under yours is completely different than what you are offering.
You can use these tactics to remove Amazon hijackers from your product listing.
Brand your Product
The first and best strategy you can employ to prevent Amazon hijackers from clinging onto your listing is to put your official logo or/ brand on your product. You should also make sure that the logo or brand is clearly visible on your Amazon listing as well as on the photographs of your product.
When you brand your product with unique packaging and design, you make it discernible from other products belonging to other Amazon sellers. It is extremely hard for hijackers to copy branded products. The majority of the Amazon sellers make the mistake of saving their money by avoiding branding the product they are trying to sell. However, doing that, they often fall victim to Amazon Hijacking.
Trademark your Product
It is important to keep in mind that Amazon will not be considering your product brand as proprietary simply if you just come up with a new brand name for your product listing. You should also trademark your particular brand. It is actually one of the most effective tactics for keeping hijackers away from your listing.
Registering your brand name as a legal trademark is a highly recommended way of safeguarding your Amazon listing and product. That provides you legal protection against an unlawful usage of your registered trademark. In addition, you also have the benefit of receiving extra protection against Amazon listing hijackers via the official Amazon Brand Registry.
Hence, be sure to apply for a trademark for your brand as soon as possible. You will find several videos on Youtube that can walk you through how to register for this trademark.
You can get your product brand and trademark registered in the United Kingdom in about 3-4 months. If you are selling your product in the United States market, you will have to wait for around 10-18 months for the trademark registration.
Even if your listing does succumb to a hijacker, you can depend on this registered trademark to remove them.
Directly Reach out to the Amazon Hijackers
If a hijacker manages to hijack your Amazon listing and you know who is responsible for this and have their contact details, it can be a wise tactic to reach out to them yourself by sending them an email. You should carry out any communication with your listing’s hijacker in a formal tone and refrain from making any serious threats.
Consider keeping a copy of this communication and make a note of the precise date when you began the correspondence with the Amazon hijacker.
You can easily find several templates of cease and desist letters (legal) online. You can customize the template to reflect the exact situation you are facing before sending it via email. Again, make sure you adopt a formal tone when writing this letter.
Communication of such nature often makes hijackers stop their unlawful activity and back away from your listing. However, if that does not happen, you will still have an official copy of the communication to pass along to Amazon support if required. The record of this communication will play a pivotal role in removing the hijackers from your product listing.
Conclusion
It is extremely important to remove any hijackers from your Amazon listing as soon as you discover them. To that end, if you seek a quality professional amazon hijacker removal service, be sure to reach out to us. We have ample experience in removing Amazon hijackers from listings and will be glad to help you out.
How to Increase Your Amazon SEO for More Sales
Your online store or official website is not the only place to sell your products online. Collaborating with Amazon, the biggest online retailer, allows you to sell your products more and grow your business.
Important Amazon SEO Tips
Optimizing your product page on Amazon allows your customers to find your products more easily. Here are a few Amazon SEO tips to help you grow your customer base.
Focus on Keyword Research
Did you know that Amazon makes 57% of its sales through long-tailed keywords? Sellers don’t have to be an SEO guru for understanding the importance of keywords. Similar to traditional SEO, Amazon SEO focuses on long-tail keywords. When we say long-tail keywords, we are referring to Amazon search terms containing three or more words. Since people are likely to type in at least two to three words when searching for Amazon products, you can increase your visibility by adding more long-tail keywords. For instance, instead of using ‘hiking boots’ as your keyword, focus on something like ‘waterproof hiking boots for men.’ Another example of using long-tail keywords is to use ‘unisex leather jackets’ instead of just ‘jackets.’
Manage Customer Reviews
For any business owner, reviews can make or break their sales. Your reviews are a crucial part of your Amazon SEO strategy. That’s because managing reviews effectively can help you improve your rankings.
If you ever notice, the products you see on the top of Amazon’s search results typically have four or five stars. Naturally, that means the displayed products are incredibly popular among their buyers. If you want to make your products more accessible to your target audience, encourage your existing customer-base to rate your products, and give reviews. While there is always a chance of receiving negative reviews, positive reviews can make your products sell more within less time.
If you want to learn more about how to land more customer reviews, check out our blog post for learning how to get original and legal reviews on Amazon.
Optimize your Amazon Title
Don’t just rely on reviews to sell more products. Focus on how you can optimize your Amazon Title for getting more buyers. The best way to ensure that is to add all crucial information to make your title as informative as possible.
Here is a general format of a convincing Amazon title for excellent Amazon search engine optimization.
[Brand] [Feature] [Material] [Ingredients] [Type of Product] [Model#] [Size] [Color] [Material]When you create your title following this formula, there are higher chances of making your products more accessible to your audience. You don’t have to stick to this order but include all this info in the title. For instance:
Milwaukee Leather Men’s Classic Side Lace Police Style Motorcycle Leather Jacket SH1011 – Large – Black
Chanel Women’s Closed Toe Knee High Fashion Boots, G33933, Size 7.0, Black, Leather
Black+Decker 2-Slice Toaster, Extra-Wide Slot, T2569B, Square, Black,
Pay Attention to Image Guidelines
Images play a critical role in speeding up the purchasing process. Customers want to see products up close and from different angles to get a better sense of their look. Don’t forget to take and post multiple pictures to promote your products better.
Images also add more credibility to your products because online buyers can’t touch or physically feel your products. Amazon encourages sellers to post pictures larger than 1000×1000 pixels. That’s because these pictures can offer a zoom feature that enables users to enlarge product images. Using the zoom function can help the audience get a clearer picture of your products’ features and colors. Here are some guidelines to follow:
- File names must comprise the product identifier followed by a period and the file extension
- Backgrounds, demonstrative graphics, and texts are allowed
- The image must not have any confusing or gratuitous objects
- Offensive and pornographic materials are not allowed
Price your Products Accurately
Don’t overlook the importance of pricing to attract more customers who are always comparing different options. The key is to offer your product at a price that is neither too expensive nor too cheap for your target audience. Checking the price tags of your competitors also helps decide a fair price.
For instance, if you sell a product for $50 and your competitors sell the same product for $20 or $30, you are not doing any good to your Amazon SEO campaign. Your product will soon get lost in thousands of products because your customers will rate it too expensive. You will also need to offer attractive discounts and giveaways to promote more sales. Furthermore, you will need to test different price points before you find something that works.
Break your Product Descriptions
Whenever you are writing an optimized description, break it into bullets and paragraphs. Remember, nobody wants to read a block of text with technical specs, features, and uses. Breaking down information will help your readers grasp all information easily.
When you are writing bullets, make sure to:
- Capitalize each bullet point
- Recap important information
- Highlight the unique features and benefits of your product
- Stick to fragment sentences
- Add anything pertinent such as age-appropriateness, contents, dimensions, etc.
- Avoid including pricing or seller information because Amazon prohibits this
Amazon product descriptions can go up to 2,000 characters. Remember to write the description from your buyers’ viewpoint.
Amazon A10 Algorithm
Amazon search engine algorithm or A10 is all about how to rank higher on Amazon. While there are many aspects of this algorithm that you must focus on when following Amazon SEO guidelines, the key is to provide as much accurate and concise information about the product as possible. Since Amazon matches keyword searches against the information sellers provide in their descriptions, make sure your title and description contain the right keywords for matching the Amazon search engine A10 algorithm.
Final Thoughts
Becoming a successful seller on Amazon is challenging but not impossible. If you want to know more about how you can follow all the SEO guidelines that make your products more accessible, contact Rank AMZ for ranking your product on the first page of Amazon.
How to Successfully Run an Amazon Giveaway
The Amazon Giveaway platform serves as an efficient and quick way to use a prize giveaway for promoting products, events, and books sold through the online retailer.
How Do Amazon Giveaways Work?
Since 2015, the Amazon Giveaway platform’s most significant advantage is to provide a simple and easy way for your Amazon product launch. The rules are pre-written, the layout is set up, and you only have to make a few choices.
How to Choose your Prize
Users can offer free giveaways on Amazon for almost any product that Amazon sells and ships. You can choose from physical items Fulfilled by Amazon or shipped from and sold by Amazon.com, along with Kindle eBooks.
As a seller, you could give away any of your products, which is an excellent way for your Amazon product launch. Otherwise, choose an item that appeals to your target audience or suits your budget. Sellers can initiate the giveaway process through their professional selling account. In contrast, other users should go to the product they are giving away and click on “Set up a giveaway” at the bottom of the page.
How to Set Up
After you successfully choose your prize, there are some critical decisions you need to make, including the way you would like to award your prizes.
You can award a prize for every ‘x’ person who enters. Here ‘x’ represents any number you choose. For instance, you could choose to award a prize to every 40th person who enters or every 400th. You will have to choose from three available options.
You can award a prize to the first ‘y’ person who enters, where ‘y’ refers to a number you choose. For instance, the first ‘10’ people who enter will receive a free giveaway.
Amazon Giveaway for Fulfillment by Amazon (FBA)
If you are familiar with the term Amazon Fulfillment by Amazon but don’t know what it means, here is a brief intro. Suppose you have an item or multiple items that you want to sell, but you don’t want to take care of the inventory or handle the shipping and packing operations. Amazon will do it for you when you ship your product(s) to sell to Amazon. The online retailer stores all your products in one of its warehouses and lists your products to sell. In case of a sale, it packages and ships the product on your behalf.
Setting Things Up
Product Selection: You can choose up to 50 items that add up to $5,000 in Amazon stock. Make sure you choose wisely.
Product Availability: You will have to purchase the item if it is not in stock for your Amazon product giveaway.
You can learn more about Amazon Giveaway guidelines here.
Final Thoughts
Acquiring new buyers and promoting products is every seller’s ultimate goal. If you want to know more about how you can offer free giveaways on Amazon, don’t hesitate to contact Rank AMZ. We would love to help you set up your first giveaway to acquire more buyers and grow your selling business.
The Best Practices when Answering Amazon Customer Questions
You may be a successful seller on Amazon. But, if you don’t know the art of answering Amazon customer questions on your product pages, you may be missing out on selling opportunities. However, it’s never too late to participate in customer questions on Amazon product pages.
When customers post questions about a product on its page, they look for a prompt and expert answer. Before presenting a guideline to help you provide meaningful answers to your customers’ queries, let’s find out why providing answers to customer questions on Amazon is important.
Why is providing Answers Important?
How Should You Answer Amazon Customer Questions?
- Be respectful: Make a sincere attempt to help the customer or others who are reading your answers.
- Be specific: Customize and personalize your answer to clarify specific concerns. Avoid providing a boilerplate response.
- Be informative: Provide updated information about the purchasing process or the product and any information that facilitates buyers.
What to Avoid
- Boilerplate responses to multiple questions: Always customize or personalize your answers.
- Ongoing support dialogues: Ignore the question if you can’t provide an answer.
- Posting links to any promotional or your own website for malicious or promotional purposes: Amazon does not allow posting any answers that contain links for directing customers to owners’ manuals or supporting pictures.
- Do not post any answer that impersonates any entity or person. You can answer only as your store’s representative.
- Do not add any seller logos that display or contain a link to the seller’s website
- Any promotion or marketing message
- Any referral to third-party products
- Spiteful remarks, obscenities, or profanity
- Insults of other individuals and groups
- Personal information such as email and physical addresses along with phone numbers
- Commercial content such as solicitations, promotions, and advertising
- Trade secrets or copyrighted content
- Content that violates any applicable law or your seller agreement
You can learn more here about Amazon’s customer questions & answers guidelines here.
Final Thoughts
How Do You Get Category Approval on Amazon?
The Amazon logo depicts their brand message: the online giant retailer sells everything from A to Z. While Amazon sells every product that you can imagine, you can’t just sell any item on the platform. That’s because the online retailer takes preventive measures to protect its consumers from harmful and fraudulent products.
Amazon has several categories restricted to most sellers. These categories are also popular as Amazon Gated Categories. Amazon restricts certain categories because the platform wants to ensure the seller is legitimate. Sellers must get approval before selling in these somewhat risky categories. In other words, sellers must undergo a rigorous verification process to sell Amazon gated products. Some ungated categories include Clothing & Accessories, Beauty products, Camera & Photo, Consumer Electronics, Baby products, Home & Garden, etc.
So, how do you get category approval on Amazon? In this post, we will review the gated categories and explore the Amazon category approval process.
Amazon Restricted Categories
Here is a list of the currently gated categories on Amazon.
- Jewelry
- Personal Safety and Household Products
- Entertainment Collectibles
- Automotive & Powersports
- Fine Art
- Collectible Coins
- Join Amazon Handmade
- Toys and Games
- Join Amazon Subscription Boxes
- Made in Italy
- Services
- Music & DVD
- Video, DVD, & Blu-ray
- Streaming Media Players
- Watches
- Sports Collectibles
- Topical
- Grocery
- Pesticides
- Toys
- Dietary Supplements
- Brands
- Product ASINs
How to Get Category Approval on Amazon
Although the Amazon category approval process is not complicated, it can take some time. If you are a professional seller on Amazon and enjoy a good reputation, you have better chances of automatically getting an approval when you send in a request. But that might not be the case if you are a newbie. As a professional seller, you have to pay a monthly subscription fee of $39.99 plus additional selling fees. Apart from that, you must prove the product’s authenticity by proving that the products you are selling are from either a licensed dealer or the manufacturer.
Check for product restrictions or Amazon category restrictions to request for approval through your Amazon Seller Central Account. Here is what you need to do.
- Go to your Seller Central account dashboard and click on ‘inventory.’
- Choose ‘Add a Product.’
- Look up the name of the product you wish to sell.
- If your search results return as restricted, choose ‘Listing Limitations Apply.’
- Click the ‘Request Approval’ button.
In case you get immediate approval, start selling immediately!
What happens if you don’t Get an Approval?
Otherwise, you will need to provide further information about your business, products, and wholesale invoices. Amazon will review your request and make an informed decision after assessing your invoices along with additional criteria, including:
- A minimum of 3-month sales history
- Pro-seller plan
- Provision for free delivery or a return address in the country you are selling
- An order defect rate of below 1%
- Customer service support in local language
In case a seller is currently selling a product that meets the restricted category elsewhere, he will already possess this information. However, if you were sourcing a new product and worried about purchasing stock before knowing if you will make it to the gated category, don’t’ worry. The invoice you submit does not necessarily have to be for the product you wish to sell. All you need to do is submit a wholesale invoice (original not printed) for any product falling into the Amazon restricted categories.
Final Thoughts
If you want to know more about how you can get category approval on Amazon, get in touch with Rank AMZ to help you go through the process step-by-step. If your account complies with Amazon’s all policies, Rank AMZ guarantees your request’s timely approval.
How to Get Amazon Reviews Legally
The more, the merrier, it couldn’t be truer about getting Amazon reviews. This might sound bizarre to you, but word of mouth is one of the most powerful marketing tools. Social proof is something that becomes potent when it increases in strength. That is why an item with 3 stars and 300 reviews has more buyers than a product with 4.5 stars and ten reviews.
Put simply, the more reviews your product will have, the more convincing it will look. There is no denying that your product’s online visibility depends on the number of searches it has on a giant eCommerce platform like Amazon. Therefore, determining how you can get reviews legally on Amazon is essential if you’re looking to boost your sells.
So how can you boost your ranking with professional reviews?
Take a look at the effective strategies and tips to get legitimate and authentic consumer reviews on Amazon.
Effective Ways to Get Amazon Reviews Legally
Luckily, “Amazon Way” entails some programs and methods that help Amazon facilitate buyers, leaving their reviews. “Seller Methods,” however, has some smart strategies for the third-party sellers to seek reviews. It is all because Amazon understands the importance of reviews for the products.
Here we have outlined a few ways to get more Amazon reviews for your product:
Make the Most of “Request a Review” Button
“Request a Review” on Amazon is one of the features positioned in Seller Central’s Order. It allows business owners to send a request for an automatic follow-up email to the buyers within a month of purchase. Although you can’t send more than one review request, you can increase review scoring by merging the first email Amazon sent post-purchase.
Of course, clicking the “Request a Review” button after each purchase can be overwhelming for you. But if you use Jungle Scout, you can request reviews in bulk for all Amazon orders.
Ask Feedback through a Follow-Up Email
How about sending a personalized email to buyers and requesting reviews?
Although Amazon sends a generic email for feedback, you can contact buyers after they receive the product and ask for the reviews. If you find this task time consuming, we recommend using websites like Feedback Express to help you send customized request emails. We also offer professional email review services as well.
Join Amazon’s Early Reviewer Program
This platform within Amazon encourages buyers to give feedback for every new product they use. Typically, a shopper receives an offer to give feedback from Amazon for a $5 gift card. All you need is to submit your item and agree with the policies of the programs to enroll.
Leverage Your Social Media
Whether you’re a known brand or a startup, chances are your customers have started following you on your social media page. This is one way to maximize the power of social media and ask your followers on Facebook and Instagram for feedback. If they have bought your product, there is a chance that they will provide a positive and legitimate review on Amazon.
Conclusion
All in all, Customer reviews on Amazon serve as fuel to boost your sales and, most importantly, strengthen your credibility in the market. And one of the best ways to seek help from the pros like “Rank AMZ,” which has an extensive network to help you find potential buyers. From giving you more control over your reviews placements to adding verified reviews, it can do pretty much everything.
Want to get more reviews now? Increase your sales and ranking with our professional customer reviews on Amazon.