Your online store or official website is not the only place to sell your products online. Collaborating with Amazon, the biggest online retailer, allows you to sell your products more and grow your business.
Focus on Keyword Research
Did you know that Amazon makes 57% of its sales through long-tailed keywords? Sellers don’t have to be an SEO guru for understanding the importance of keywords. Similar to traditional SEO, Amazon SEO focuses on long-tail keywords. When we say long-tail keywords, we are referring to Amazon search terms containing three or more words. Since people are likely to type in at least two to three words when searching for Amazon products, you can increase your visibility by adding more long-tail keywords. For instance, instead of using ‘hiking boots’ as your keyword, focus on something like ‘waterproof hiking boots for men.’ Another example of using long-tail keywords is to use ‘unisex leather jackets’ instead of just ‘jackets.’
Manage Customer Reviews
For any business owner, reviews can make or break their sales. Your reviews are a crucial part of your Amazon SEO strategy. That’s because managing reviews effectively can help you improve your rankings.
If you ever notice, the products you see on the top of Amazon’s search results typically have four or five stars. Naturally, that means the displayed products are incredibly popular among their buyers. If you want to make your products more accessible to your target audience, encourage your existing customer-base to rate your products, and give reviews. While there is always a chance of receiving negative reviews, positive reviews can make your products sell more within less time.
If you want to learn more about how to land more customer reviews, check out our blog post for learning how to get original and legal reviews on Amazon.
Optimize your Amazon Title
Don’t just rely on reviews to sell more products. Focus on how you can optimize your Amazon Title for getting more buyers. The best way to ensure that is to add all crucial information to make your title as informative as possible.
Here is a general format of a convincing Amazon title for excellent Amazon search engine optimization.[Brand] [Feature] [Material] [Ingredients] [Type of Product] [Model#] [Size] [Color] [Material]
When you create your title following this formula, there are higher chances of making your products more accessible to your audience. You don’t have to stick to this order but include all this info in the title. For instance:
Milwaukee Leather Men’s Classic Side Lace Police Style Motorcycle Leather Jacket SH1011 – Large – Black
Chanel Women’s Closed Toe Knee High Fashion Boots, G33933, Size 7.0, Black, Leather
Black+Decker 2-Slice Toaster, Extra-Wide Slot, T2569B, Square, Black,
Pay Attention to Image Guidelines
Images play a critical role in speeding up the purchasing process. Customers want to see products up close and from different angles to get a better sense of their look. Don’t forget to take and post multiple pictures to promote your products better.
Images also add more credibility to your products because online buyers can’t touch or physically feel your products. Amazon encourages sellers to post pictures larger than 1000×1000 pixels. That’s because these pictures can offer a zoom feature that enables users to enlarge product images. Using the zoom function can help the audience get a clearer picture of your products’ features and colors. Here are some guidelines to follow:
- File names must comprise the product identifier followed by a period and the file extension
- Backgrounds, demonstrative graphics, and texts are allowed
- The image must not have any confusing or gratuitous objects
- Offensive and pornographic materials are not allowed
Price your Products Accurately
Don’t overlook the importance of pricing to attract more customers who are always comparing different options. The key is to offer your product at a price that is neither too expensive nor too cheap for your target audience. Checking the price tags of your competitors also helps decide a fair price.
For instance, if you sell a product for $50 and your competitors sell the same product for $20 or $30, you are not doing any good to your Amazon SEO campaign. Your product will soon get lost in thousands of products because your customers will rate it too expensive. You will also need to offer attractive discounts and giveaways to promote more sales. Furthermore, you will need to test different price points before you find something that works.
Break your Product Descriptions
Whenever you are writing an optimized description, break it into bullets and paragraphs. Remember, nobody wants to read a block of text with technical specs, features, and uses. Breaking down information will help your readers grasp all information easily.
When you are writing bullets, make sure to:
- Capitalize each bullet point
- Recap important information
- Highlight the unique features and benefits of your product
- Stick to fragment sentences
- Add anything pertinent such as age-appropriateness, contents, dimensions, etc.
- Avoid including pricing or seller information because Amazon prohibits this
Amazon product descriptions can go up to 2,000 characters. Remember to write the description from your buyers’ viewpoint.
Amazon A10 Algorithm
Amazon search engine algorithm or A10 is all about how to rank higher on Amazon. While there are many aspects of this algorithm that you must focus on when following Amazon SEO guidelines, the key is to provide as much accurate and concise information about the product as possible. Since Amazon matches keyword searches against the information sellers provide in their descriptions, make sure your title and description contain the right keywords for matching the Amazon search engine A10 algorithm.
Becoming a successful seller on Amazon is challenging but not impossible. If you want to know more about how you can follow all the SEO guidelines that make your products more accessible, contact Rank AMZ for ranking your product on the first page of Amazon.