Relevance
Relevance of a product’s rank in Amazon depends on many factors. These include the product type and relevant keywords. Amazon’s search algorithm changes constantly, so optimizing your product to maximize relevancy is crucial. Your customer satisfaction will increase if your product is found quickly.
Price
Amazon uses its own algorithm to rank products. This algorithm considers how many sales a product has made. The product’s ranking will be determined by how many sales it has. This algorithm aims to offer the best products to customers.
Selection
Amazon’s suggested products can be a great way for you to save time searching for generic items. The suggested products will appear when you enter generic terms. They include highlights such as a low return rate and high ratings. If you have Amazon Prime, they will ship quickly. They can be shipped directly from Amazon.
Sales history
Amazon’s sales rank is an indicator of its popularity. It shows how many units of a product have been sold and compares it with other products in the same category. It takes into account a variety of factors such as volume, reviews, retail price, time period, and retail price. Two main theories are available about how Amazon ranks products. The first theory states that sales are only taken into account for the last 12 hours. However, the second claims that sales that exceed 24 hours are included.
Bullet points
Amazon favors listings that have high conversion rates. Bullet points are a great way for your product to be more visible. Your bullet points should be informative, not marketing slogans. This will allow your readers to make informed decisions about which product they want to buy.
Amazon’s ranking algorithm
To deliver the best results, Amazon’s ranking algorithm uses a two-step process. It considers many factors such as key performance metrics and business metrics as well as human judgement. It narrows down the results and ranks them in the first step. The second step is to calculate relevancy.
