Alex is a talented copywriter, marketer, and best-selling Amazon author. A former English teacher, he has launched several books on Amazon, with his most popular being an in-depth guide on how to optimize your listing and keywords. With a truly in-depth knowledge of e-commerce, before creating ‘The Boss’ Alex helped dozens of sellers take their business to the next level, using a range of proven techniques to boost their ranking and sales. When he’s not helping sellers transform their business or writing his next book, Alex likes to learn as many new things as possible – currently learning about Tai Chi and learning a new language!