You may be wondering how to sell on Amazon and get a piece in the buy box. To get a piece in the buy box, there are some things you should keep in mind. You must be responsive to customers. You will have a greater chance of getting a spot in the Buy Box if you get enough feedback. You must also respond quickly to any customer messages.
Criteria to be eligible for a share in the buy box
There are a few key metrics that will determine your ability to achieve a high Buy Box share. When granting Buy Box shares, Amazon will prioritise seller metrics like customer satisfaction, fulfillment speed and order defect rates. Other criteria include accuracy in price, customer response times, inventory depth, and quality of the offer. You can earn a share of The Buy Box if you reach 97% on these metrics.
It is important to have a large inventory. A high order volume won’t help if the product isn’t in stock. You should have a solid relationship with suppliers and a good inventory control plan. You might be able to get orders expedited if demand is high or offer discounts. These metrics can help you make more money, but they won’t guarantee you a Buy Box.
No matter if you are selling a product, or a service on Amazon. You will want to maximize your Buy Box share. Amazon is well-known for its low prices and will reward sellers who offer exceptional products at reasonable prices. You should aim to sell at a price 5% below the Buy Box price. Although the Buy Box is in fierce competition, you have a lot of control over the success factors. You must get great feedback and be able to respond quickly to customer inquiries. Amazon will give preference to sellers who fulfil their own products.
A share of the buybox is lost
There are many reasons you might lose your Amazon share. Your competitor might offer lower prices. This is one of the main reasons. This could be a problem for you and can impact your sales. You can distribute your inventory across multiple locations to avoid this. This will ensure that your product arrives on time. Be careful not to price your products too high. Amazon could order your product wholesalers to take credit for your sale.
Smart pricing is the key to increasing your chances for getting the Buy Box. Although the Buy Box is not guaranteed to be at the lowest price, it can be a good idea to offer a lower price than the competition. Your pricing should not be too different from the competition. You can also use an Amazon repricer in order to keep your prices competitive with the competition.