Amazon badges are one way to increase your Amazon sales volume. There are many badges available on Amazon. Each one serves a different purpose. Some are permanent, while some are temporary. For example, a discount badge does not have to be purchased, but it can help increase conversion rates. No matter what type of badge you choose to use, it is crucial that you leverage your resources and use data to achieve success. DataHawk’s Amazon market intelligence is a great resource to analyze your competitors and decide the best course of action.
Red badge
Amazon’s blue badge is a symbol of a full-time employee. This is your official employee ID and shows your level of responsibility within Amazon. The yellow and white badges are also familiar to you, which are given to Amazon vendors. Red badges are only issued to people who have served 15 years or more.
You might be eligible to receive an Amazon Red badge if you have worked at Amazon for five years or more. All employees can apply for this category, provided they joined Amazon between 2011 and 2016. This category is open to all employees, but must have been employed between 2011 and 2016. You can become eligible for the badge and transition from receiving payouts to RSUs once you are eligible.
Amazon promotes eco-friendly products and services. The Climate Pledge Friendly badge allows you to see which products meet certain criteria and are environmentally friendly. According to Deloitte 23% of consumers expect brands take action to combat climate change. This badge will allow you to shop confidently knowing that you are doing your part to help the environment.
Deal of the Day
Amazon’s Deal of the Day offers sellers and buyers the chance to grab bargains. The deal is displayed at the top of the product detail page. A badge that reads ‘Deal of the Day’ is placed above the item’s cost. This is a great way for you to attract more attention but it’s not completely free. The badge can be displayed for a fee, so sellers need to consider this before they implement it in their listings.
There are many types of Amazon badges. Each serves a different purpose. The Amazon New Release badge, for example, is awarded to products with a greater sales velocity within the first 90 days. It’s also awarded to products with clean listings and a high number of best-sellers.
Limited Time Deal
A limited-time Amazon deal badge is a popular option. It allows sellers to highlight products at a discounted price. These badges encourage buyers to act quickly and create an urgency. This badge is displayed next to the listing and a prominent red ribbon, which alerts customers that it is a limited-time deal. This badge can be obtained easily and for free. Simply create a deal and Amazon will attach the badge to the products.
Amazon’s badge can also be displayed on category and product detail pages. This lets buyers know they are getting a great deal. Some sellers will even increase the item’s base price to include the discount. This badge increases the visibility of the seller, which leads to increased sales. Seller Central allows sellers to manage the badge and track their ad units.
