Amazon Holiday Calendar 2023 – Get Prepared for the Season

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The 2021 holiday season is quickly approaching, and it’s time to get your business ready. Use this easy Amazon holiday calendar to plan your marketing strategies and inventory shipments so you’re prepared for the best sales opportunities!

Each year’s holiday season is a great opportunity for sellers to increase their Amazon brand visibility and drive revenue. To prepare, review your IPI score (if you have one), check your vendor terms, and do a deep dive into last year’s performance.

New Year’s Day

New Year’s Day is one of the most popular holidays on the calendar, and it’s also a great opportunity to promote special sales. Amazon sellers can boost their sales on the holiday by offering discounts or free shipping.

Health and fitness-related products can sell well during this time of year, especially those that help people achieve their resolutions. If you’re an Amazon seller that offers these products, make sure to prepare your inventory and marketing strategies ahead of the New Year.

Valentine’s Day

Valentine’s Day is a special holiday for lovers, friends and family to celebrate their love. It is a day where people express their feelings through gifts, greeting cards and other things.

If you’re an Amazon seller, you should prepare for this special holiday by making sure your products are ready to ship and selling. You can do this by optimizing your listings, including relevant Valentine’s Day-related keywords and promoting your products with advertising campaigns.

According to Similarweb Shopper Intelligence data, searches for “valentines day decor” grew 51% year over year in January. Other popular product searches included beard oil sets, Crocs and Squishmallows.

Super Bowl Sunday

Super Bowl Sunday is one of the biggest sports events in America. It’s a day when people get together and watch the game with their friends.

In addition to the football game itself, it’s also a chance for people to indulge in delicious food and drinks. Chips and dips, chicken wings, beer, and pizza are some of the most popular foods during Super Bowl Sunday.

It’s no wonder why the Super Bowl is one of the most-watched sporting events in the world. Millions of people tune in to watch the game and enjoy the halftime show and commercials.

Independence Day

The biggest sales day of the year, this one-day extravaganza is a good time to stock up on your holiday essentials. With a little luck, you can get the goods delivered to your door before Christmas. In the past, Amazon has even delivered your gifts to your home in under 24 hours.

It’s also worth noting that while the biggest holiday of the year is a biggie, it’s not the only time of the year when you can score some serious deals. The best part? This is all thanks to Amazon’s extensive list of sales events, including Prime Day, Black Friday, and Cyber Monday.

Labor Day

Labor Day is a federal holiday celebrated on the first Monday in September. It is dedicated to recognizing the contributions of American workers to the nation’s economic, social and cultural life.

For many Americans, the long weekend associated with Labor Day is a time to reconnect with family and celebrate the end of summer. But the holiday has much deeper meaning than that.

The holiday was created in the late 1800s to combat long working hours and lack of time off for laborers. Union leaders hoped that a day to celebrate workers’ achievements would help unite the country’s workforce and reduce work time.


The biggest shopping weekend of the year, Thanksgiving is a big deal for Amazon. This year, customers bought hundreds of millions of products and supported small business in the process.

Amazon is big on marketing and has a number of ways to get you in the door including its flag program, which awards subscribers with free shipping and special sales events such as Prime Day. It also has a best-in-class ecommerce marketing platform called Seller Central which can help you maximize your merchandising efforts. The most important part is choosing the right tools for your needs and putting them to work.


Holidays are the best time for sellers to hone in on buyer habits and increase their sales. This can be done by implementing seasonal marketing campaigns and effective inventory management.

Amazon’s shopping events (Prime Day, 12 Days of Deals) are some of the best opportunities for sellers to increase sales and build brand awareness on the platform. However, not every holiday is a good match for your product offerings.

If you sell sports-related products, consider offering deals on this popular holiday to boost sales. You can also include keywords that relate to Super Bowl Sunday in your PPC ads.

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