Amazon is the omnipresent, one-stop-shop for all that ‘is’. If you are thinking about joining this thriving, populated market space, there are a few basic optimization strategies to sell and market your product on Amazon.
There are over 12 million products on Amazon, and nearly 2,000 new sellers are added each day. That is comparable to finding a needle in a haystack. The good news is that over 197 million people a month stampede to Amazon as consumers, which is more buyers than Russia’s population! So, how do you go about highlighting your needle? Below are effective strategies to make your Amazon product listing stand out.
Hijacking is the illegal seizure of a vehicle, airplane, ship…and Amazon listings.
If you sell on Amazon, you know you need a unique product that the millions of other sellers cannot emulate. You’ve poured hours into the perfect pictures, describing your product in a succinct fashion without being sparse in details. Eventually, the popularity of your product might dwindle, or you may start offering an updated version. Suddenly you notice your rankings dropping and discover someone is selling your product, albeit a lesser quality, using the same product descriptions you wrote. With horror, you realize you’re a victim of product hijacking.
It’s frustrating in school when someone plagiarizes the essay you spent hours perfecting. It’s infuriating at work when a coworker takes credit for a presentation you created(even worse, if they consequently get a promotion).
When your business—your livelihood—is threatened, it can mean war. There are ways, however, to prevent this from happening (or recover your stolen services):
How to product your listing from Amazon hijackers
- Join the Amazon Brand Registry – this pre-empts hijacking in the first place! Members are given opportunities to promote their brand and report violations. Amazon can even do a thorough search for anyone who might be using your images or product descriptions on the website.
- Go undercover – buy the product or service directly from the Amazon hijackers(just make sure they can’t tell who you are). Once you’ve got the product, you can take pictures of it to prove it lacks the quality and brand you created for it and file an official complaint to Amazon support.
- Obtain a trademark – it’s much easier to combat a hijacker’s efforts if your product is literally branded. Sometimes writing the offender a cease and desist letter can do the trick!
Remember—no need to despair! Services like our Amazon hijacker services are two steps ahead of any Amazon hijacker and can help protect you and your business.
