Your SKU and logo will be required if you are creating an Amazon Enhanced Brand Content template. After you have completed this step, you can choose one of five available templates. Each template is unique and has its own features and requirements. Include your Brand logo and Product Description. Also, include two header images and four product features images.
Template custom template for Amazon enhanced brand content
Enhanced Brand Content (EBC), a Amazon feature, allows you to tell the story of your brand with high-quality images or text. This is a great way for your products to be highlighted and to communicate your brand’s values. It has been shown to increase conversions by 6 to 12 percent. You can choose from five pre-made EBC templates or you can create your own using Image Modules and Text Modules.
Video content can be added to the Main block of your enhanced brand template. There are many video formats that can be supported, including MPEG-2 as well as 3GP. Make sure that the thumbnail of the video is high-quality when uploading it. Alt text can be added to the image. This will allow Google and other search engines to index it.
EBC templates can be customized and you can insert a brand logo and a product description. You can also insert up to four text fields, two product feature images and two header images into the template. You can also add a video to either the feature image fields or the header image.
Steps to create a template for enhanced brand content
You may wonder how to create an Enhanced Content Template (EBC) for Amazon. These templates let you add rich media assets to the product detail page. These templates are similar to A+ Content templates. They allow you to personalize the information about your products. You can choose from five pre-made EBC templates, which you can then customize to your needs. You can add references to your company as a seller or distributor, contact information and shipping details. You can also add registered and copyright symbols. You can also add photos and boastful comments if desired.
Amazon Enhanced Content is intended to entice customers to buy your products. It’s not free, but it can be a great way for potential buyers to see your products and help them move down the buyer funnel. It is also very effective in converting customers, as 60% of Amazon users scroll to the product description page when they are interested in learning more.
Amazon’s requirements for submitting Enhanced Brand Content
Enhanced Brand Content can help increase your chances of having your product featured on Amazon. This content includes text, images, and comparison tables. It is important to keep your text short and engaging and to use bullet points whenever possible. When appropriate, capitalize keywords.
Validating your Enhanced Brand Content through Amazon Brand Registry is the best way to make sure it is approved. This is particularly important if your content uses keywords. To ensure they aren’t banned, you’ll need to validate the embedded content and alt text keywords.
Amazon’s Enhanced Content page allows you five images and four text, but it does not automatically approve them. Amazon may take up to seven business days to approve content depending on its type. Amazon allows you to keep up to 20 pending submissions at a time.