Amazon Advertising webinars – Get Your Brand Noticed.

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Amazon is the third largest ad platform in the US, and 80% of advertisers plan to increase their spend on it this year.

Learn about the latest ad solutions, campaigns, and best practices to help you drive ROI on and off Amazon. Watch our webinars to stay ahead of the game and get tips, tricks, and advice from industry experts.


Amazon PPC is a powerful digital strategy that allows you to target customers who are specifically searching for the products you sell. However, it requires constant attention and optimization in order to get the results you want.

There are a variety of ad types on Amazon, including Sponsored Brands and Display ads. Both of these are pay-per-click formats, which means you’ll be paying a small fee every time someone clicks on your ad.

Regardless of the type of ad you choose, it must be optimized and managed regularly to ensure you’re not wasting money on keywords that don’t convert.

The ad structure you use will also play an important role in your success. The right structure can help you reach more people, so it’s worth exploring the options available to you.

Once you have a strong foundation, it’s time to begin experimenting with ad copy, keywords, and content. These will need to be updated frequently as times, trends, and people change.

Sponsored Brands

Amazon Sponsored Brands ads take center stage at the top of search results, grabbing shoppers’ attention and boosting their awareness of your brand. These campaigns are a must-have in any ecommerce campaign, and they’re free to set up and manage through your Seller Central account.

Using Sponsored Brands is important for brands looking to grow their customer base quickly and cost-effectively. Amazon offers a variety of reports and dashboards to help you understand how your Sponsored Brands campaigns are performing and how they affect your overall business goals.

For example, Sponsored Brands reporting boasts new-to-brand metrics that can give you insight into how well your ads are working to bring in first-time customers.

The best way to ensure that your Sponsored Brands campaigns are delivering business outcomes is to align your spending with targets related to product and brand margins. You can do this by setting an ACoS goal for each campaign.

Sponsored Products

Sponsored products are a type of Amazon advertising that allows brands to bid for keywords that drive traffic to individual listings and product detail pages. They are a highly effective way to boost visibility and increase sales on Amazon.

These ads are also a great way to quickly establish new listings and gain traction with shoppers who are actively searching for a product like yours. They can appear on the first page of search results from day one, ensuring your product is easily discoverable and accessible.

To maximize your ROI, you’ll want to ensure that your campaigns are set up and optimized properly. This requires a thorough understanding of the in-house data you have available for each product.

Once you know what works, use this data to make logical decisions that bring you closer to your Amazon advertising strategy goals. In addition, don’t forget to test what-if scenarios. This can help you diversify your campaigns and avoid spending too much on clicks that aren’t converting into sales.

Sponsored Video

Sponsored video on Amazon is a great way to get your brand and products in front of shoppers. These ads are keyword targeted and cost-per-click, so you only pay when a shopper clicks on your ad.

Engaging: Boost your brand awareness and set yourself apart from competitors by showing customers videos that showcase your brand story and products. relevent: Show your videos to shoppers actively searching for items similar to those you sell on Amazon using keyword targeting.

Integrated: Video is fully integrated into the Sponsored Brands creative builder, making campaign creation fast and easy once you have a video asset.

Sponsored Brands Video is a great way to reach customers on Amazon who are in the shopping mood, and it has been shown to perform better than traditional text ads. It is also an inexpensive advertising option for small businesses with tighter budgets. However, it is important to understand the requirements before creating your own Amazon video ads.

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