Amazon has always been a trademark in the world of online shopping. When the pandemic hit in 2019, online sales reached a whole new level. But are you still wondering why your Amazon FBA sales do not fulfill your average sales requirements? Do you look at your competitors and wonder how they are getting so many orders? There is one short answer to all your questions. They followed the tips and tricks that we are going to tell you in this blog. So without further delay, let us get started.
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Direct Strategies to Increase your Amazon FBA Sales
1. Optimize your listings:
SEO optimization is a very important factor in ranking products on any search engine. It helps your buyers to find your product. Some basic things that you should include are title, brand name, and product features. Use bullet points to improve readability. It helps your customer identify what they are looking for.
2. Make attractive interface:
Beauty is always liked by people all over the world. Therefore, if you want people to click on your product among thousands of others, your pictures and videos should be attractive. They also enable customers to know what the products look like.
3. Show Creativity:
It is very difficult to make your mark if you are selling products with a lot of competitors. But it is not impossible. One way to do this is to show creativity. Introduce offers that can attract customers, group similar products together to make bundles. Do this, and sales
would be on their way!
4. Read terms and follow them:
If you want to do business on Amazon FBA, you have to do it their way. Do not even think about dodging the system. This is because, once you get a warning, it is nearly impossible to get ranked and generate sales. Therefore, play it clean and abide by the rules.
5. Avoid Greediness:
You must have heard the saying, “little by little one walks far”. Similar is the case with Amazon FBA. Always introduce competitive prices and keep profit margins low. This is because no one wants to buy an expensive product.
Indirect Strategies to Increase your Amazon FBA Sales
1. Benefit from sales programs:
Participate in the Amazon Advertising Campaign to know about the technical insights into your business. It will help you in finding keywords for your products. Besides, you can also promote your products by using Amazon Sponsored Ads. Lastly, do not limit yourself. Make yourself eligible for Amazon Global Export to target international buyers. Just remember, the sky is the limit!
2. Use unique Amazon features:
If you care for your customers, they will love you back. One way to do this is to produce ease for them. For example, use Amazon subscription features. It will help your returning customers to order easily and set a frequency of deliveries. In addition to knowing about Amazon features, it is also important to make a presence among the seller’s community. Join different groups to keep yourself up-to-date about the latest trends.
3. Gather Reviews:
Product reviews are very important to build credibility on Amazon. Always ask your customers to leave reviews on your page. Not only it helps you to increase your sales, but also serves as a guide for your customers. Usually, a product with a higher number of ratings and reviews is preferred over the ones with fewer or no reviews.
4. Drive traffic indirectly:
Introducing your products through social media platforms such as Facebook and Instagram is a great way to boost your sales. You can also start a website for your product. Use SEO-optimized blogs and articles to let the world know about your products.
5. Offer discounts:
Who does not love their products at discounted prices? It is a great way to attract those buyers who were refraining to buy because of the price tags. Frequently offer discounts so people can know that you value their money. Besides, do maximum promotion of your discount offers to attract customers.
We genuinely hope that after reaching this point of our blog, you must have understood the tricks and tricks involved in increasing sales on Amazon FBA. One thing that you should always keep in mind is to manage your stocks. There is no use in working on these strategies if you cannot fulfill the requirements of your customers.
Amazon is the omnipresent, one-stop-shop for all that ‘is’. If you are thinking about joining this thriving, populated market space, there are a few basic optimization strategies to sell and market your product on Amazon.
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The essential guide for promoting your product starts with creating a vibrant, informative Amazon Product listings.
There are over 12 million products on Amazon, and nearly 2,000 new sellers are added each day. That is comparable to finding a needle in a haystack. The good news is that over 197 million people a month stampede to Amazon as consumers, which is more buyers than Russia’s population! So, how do you go about highlighting your needle? Below are effective strategies to make your product stand out.
To sell on Amazon, you will need to establish a seller account. After you have established that, the essential thing that you need to create is your Amazon Product Page. The product page contains:
- Product Title
- Product Image
- Variations (different colors, smells, etc.)
- Bullet Points (short, descriptive highlights)
- Featured Offer/Buy Box (featured offer)
- Other Offers (competitors offering same product)
- Description (keywords, SEO so that people can find you)
Optimize Your Product Page
To sell with confidence, the first thing you need is to promote your product with an exquisitely detailed story about your product. Think of this page as an informational with the added benefits of Amazon SEO. The two main features of your product page will be the title and image. This page has the dual purpose of acting as your lead generator and your closer, so those are the topics we will be expanding upon.
Product Page Image
Pictures speak more than 1,000 words. This holds true of your product picture as well. A majority of consumers will purchase from the image and price alone. It is also the deciding factor of whether they keep scrolling or decide to stay on your page. You must capture a high-quality image.
You can include up to 9 product images. The more, the better. Amazon has image requirements that will have to be adhered to. The main product image has to be fixed on a white background, but the other images can showcase your product at different angles or being worn or used. You can also include charts and compare your products directly with competitors. Remember that Amazon buyers can zoom in, so their specifications allow for 1,000px x 1,000px.
First, introduce your product with a captivating product title. This page is what a consumer will see first, effectively serving as a first impression, so you want to make an impact. The title should be clear about what your product is. Amazon allows 200 characters; however, you should aim for well-placed words in quality rather than a hodgepodge quantity.
A few things that you may want to include in the title and that are SEO friendly would be:
- The product name
- A unique beneficial feature
- Your brand name
- Description of the product (color, material, how big it is)
Your title is the setting for the introduction to the consumer but also acts as the catalyst for keyword searches. It is of paramount importance that your product identifies well with search results. If you are unsure, visit Amazon and do a few searches and see what is popping up with the keywords that you choose. Doing your searches will allow you to navigate to the kind of distinction that fits your product. Also, be sure to check your category for your product category’s title guidelines.
Other helpful hints can be found by researching Amazon’s title formatting rules. A few key things:
- You cannot identify the superiority of your product with opinions (using words like ‘the best’)
- Shorten numbers, don’t spell them out (twenty-five to 25)
- Capitalize every word to have your product stand out
- Refrain from creating duplicate pages
Product features allow you to highlight the specific benefits of using your product. Amazon encourages listing at least five features. Features should point to a bullet list displaying the information you want customers to consider while perusing your product. It will help them swiftly evaluate and differentiate your product from other similar products. Things that should be in your bullet features list are:
- Reiterate important information
- Highlight the main features and benefits of the product; biggest benefits on top of a bulleted list working your way down
- Use fragment sentences
- Capitalize each bullet point
- List anything unique and pertinent such as dimensions, contents, age appropriateness
- DO NOT include seller information or pricing; Amazon prohibits this
If your consumer has made it this far into your project page, you have done well. Product descriptions can be up to 2,000 characters and should be written from a buyer persona standpoint. You have precious seconds with customers in competition chaos.
Remember, most shopping is done on the phone so you want your description to be informative and easy to read. This is your opportunity to provide essential information to close the deal. Consumers shouldn’t have to scroll. What you will want to do is expand on the product’s features and benefits mentioned in the bullets. Be sure to extra descriptive and show how your product and help improve their life. End with a strong call to action that encourages them to purchase your product.
Amazon’s algorithms require a commanding knowledge of search words. Amazon allows for 249 characters, so use them wisely. What your search terms should do is create a wide net in an ocean full of consumers. Amazon tracks everything; they will know if people are spending money while on your page or not. If not, you won’t hold a high rank in their search results. Search terms = popularity contest. Things you will want to do:
- Type in search words of your product and competitors into Amazon’s search bar, see what is ranking.
- Use keyword tools, such as Helium 10, to generate additional keyword ideas.
- Be specific and use long tail keywords. Broad terms are good too but are more competitive to rank for.
- Choose keywords that you haven’t used in the title and product features. Keywords only have to be mentioned once.
- Use highly relevant terms to your product.
Love At First Sight With Your Product Page
Product listings are like your product resume to 197 million or more buyers. To showcase your product and plant it firmly in top searches of people sitting on the edge of their seats in buying mode, your product page optimization should be on point.
Making a positive first impression has been the cornerstone of every good relationship. It is also the cornerstone of capitalizing Amazon selling and marketing strategies. Having a strong introduction, precise definition, exact searchable keywords, and high-quality imagery of your product is the formula for your product being viewed, admired, and purchased. Words are powerful sales tools if appropriately constructed.
Want to give your product listings a boost? Our professional Amazon product description services can help.
Also, be sure to check out our FREE in-depth guide to learn how to build a profitable FBA business.
Your online store or official website is not the only place to sell your products online. Collaborating with Amazon, the biggest online retailer, allows you to sell your products more and grow your business.
Important Amazon SEO Tips
Optimizing your product page on Amazon allows your customers to find your products more easily. Here are a few Amazon SEO tips to help you grow your customer base.
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Focus on Keyword Research
Did you know that Amazon makes 57% of its sales through long-tailed keywords? Sellers don’t have to be an SEO guru for understanding the importance of keywords. Similar to traditional SEO, Amazon SEO focuses on long-tail keywords. When we say long-tail keywords, we are referring to Amazon search terms containing three or more words. Since people are likely to type in at least two to three words when searching for Amazon products, you can increase your visibility by adding more long-tail keywords. For instance, instead of using ‘hiking boots’ as your keyword, focus on something like ‘waterproof hiking boots for men.’ Another example of using long-tail keywords is to use ‘unisex leather jackets’ instead of just ‘jackets.’
Manage Customer Reviews
For any business owner, reviews can make or break their sales. Your reviews are a crucial part of your Amazon SEO strategy. That’s because managing reviews effectively can help you improve your rankings.
If you ever notice, the products you see on the top of Amazon’s search results typically have four or five stars. Naturally, that means the displayed products are incredibly popular among their buyers. If you want to make your products more accessible to your target audience, encourage your existing customer-base to rate your products, and give reviews. While there is always a chance of receiving negative reviews, positive reviews can make your products sell more within less time.
If you want to learn more about how to land more customer reviews, check out our blog post for learning how to get original and legal reviews on Amazon.
Optimize your Amazon Title
Don’t just rely on reviews to sell more products. Focus on how you can optimize your Amazon Title for getting more buyers. The best way to ensure that is to add all crucial information to make your title as informative as possible.
Here is a general format of a convincing Amazon title for excellent Amazon search engine optimization.[Brand] [Feature] [Material] [Ingredients] [Type of Product] [Model#] [Size] [Color] [Material]
When you create your title following this formula, there are higher chances of making your products more accessible to your audience. You don’t have to stick to this order but include all this info in the title. For instance:
Milwaukee Leather Men’s Classic Side Lace Police Style Motorcycle Leather Jacket SH1011 – Large – Black
Chanel Women’s Closed Toe Knee High Fashion Boots, G33933, Size 7.0, Black, Leather
Black+Decker 2-Slice Toaster, Extra-Wide Slot, T2569B, Square, Black,
Pay Attention to Image Guidelines
Images play a critical role in speeding up the purchasing process. Customers want to see products up close and from different angles to get a better sense of their look. Don’t forget to take and post multiple pictures to promote your products better.
Images also add more credibility to your products because online buyers can’t touch or physically feel your products. Amazon encourages sellers to post pictures larger than 1000×1000 pixels. That’s because these pictures can offer a zoom feature that enables users to enlarge product images. Using the zoom function can help the audience get a clearer picture of your products’ features and colors. Here are some guidelines to follow:
- File names must comprise the product identifier followed by a period and the file extension
- Backgrounds, demonstrative graphics, and texts are allowed
- The image must not have any confusing or gratuitous objects
- Offensive and pornographic materials are not allowed
Price your Products Accurately
Don’t overlook the importance of pricing to attract more customers who are always comparing different options. The key is to offer your product at a price that is neither too expensive nor too cheap for your target audience. Checking the price tags of your competitors also helps decide a fair price.
For instance, if you sell a product for $50 and your competitors sell the same product for $20 or $30, you are not doing any good to your Amazon SEO campaign. Your product will soon get lost in thousands of products because your customers will rate it too expensive. You will also need to offer attractive discounts and giveaways to promote more sales. Furthermore, you will need to test different price points before you find something that works.
Break your Product Descriptions
Whenever you are writing an optimized description, break it into bullets and paragraphs. Remember, nobody wants to read a block of text with technical specs, features, and uses. Breaking down information will help your readers grasp all information easily.
When you are writing bullets, make sure to:
- Capitalize each bullet point
- Recap important information
- Highlight the unique features and benefits of your product
- Stick to fragment sentences
- Add anything pertinent such as age-appropriateness, contents, dimensions, etc.
- Avoid including pricing or seller information because Amazon prohibits this
Amazon product descriptions can go up to 2,000 characters. Remember to write the description from your buyers’ viewpoint.
Amazon A9 Algorithm
Amazon search engine algorithm or A9 is all about how to rank higher on Amazon. While there are many aspects of this algorithm that you must focus on when following Amazon SEO guidelines, the key is to provide as much accurate and concise information about the product as possible. Since Amazon matches keyword searches against the information sellers provide in their descriptions, make sure your title and description contain the right keywords for matching the Amazon search engine A9 algorithm.
Becoming a successful seller on Amazon is challenging but not impossible. If you want to know more about how you can follow all the SEO guidelines that make your products more accessible, contact Rank AMZ for ranking your product on the first page of Amazon.