Your online store or official website is not the only place to sell your products online. Collaborating with Amazon, the biggest online retailer, allows you to sell your products more and grow your business.
Important Amazon SEO Tips
Optimizing your product page on Amazon allows your customers to find your products more easily. Here are a few Amazon SEO tips to help you grow your customer base.
Sharing is Caring!
Focus on Keyword Research
Did you know that Amazon makes 57% of its sales through long-tailed keywords? Sellers don’t have to be an SEO guru for understanding the importance of keywords. Similar to traditional SEO, Amazon SEO focuses on long-tail keywords. When we say long-tail keywords, we are referring to Amazon search terms containing three or more words. Since people are likely to type in at least two to three words when searching for Amazon products, you can increase your visibility by adding more long-tail keywords. For instance, instead of using ‘hiking boots’ as your keyword, focus on something like ‘waterproof hiking boots for men.’ Another example of using long-tail keywords is to use ‘unisex leather jackets’ instead of just ‘jackets.’
Manage Customer Reviews
For any business owner, reviews can make or break their sales. Your reviews are a crucial part of your Amazon SEO strategy. That’s because managing reviews effectively can help you improve your rankings.
If you ever notice, the products you see on the top of Amazon’s search results typically have four or five stars. Naturally, that means the displayed products are incredibly popular among their buyers. If you want to make your products more accessible to your target audience, encourage your existing customer-base to rate your products, and give reviews. While there is always a chance of receiving negative reviews, positive reviews can make your products sell more within less time.
If you want to learn more about how to land more customer reviews, check out our blog post for learning how to get original and legal reviews on Amazon.
Optimize your Amazon Title
Don’t just rely on reviews to sell more products. Focus on how you can optimize your Amazon Title for getting more buyers. The best way to ensure that is to add all crucial information to make your title as informative as possible.
Here is a general format of a convincing Amazon title for excellent Amazon search engine optimization.[Brand] [Feature] [Material] [Ingredients] [Type of Product] [Model#] [Size] [Color] [Material]
When you create your title following this formula, there are higher chances of making your products more accessible to your audience. You don’t have to stick to this order but include all this info in the title. For instance:
Milwaukee Leather Men’s Classic Side Lace Police Style Motorcycle Leather Jacket SH1011 – Large – Black
Chanel Women’s Closed Toe Knee High Fashion Boots, G33933, Size 7.0, Black, Leather
Black+Decker 2-Slice Toaster, Extra-Wide Slot, T2569B, Square, Black,
Pay Attention to Image Guidelines
Images play a critical role in speeding up the purchasing process. Customers want to see products up close and from different angles to get a better sense of their look. Don’t forget to take and post multiple pictures to promote your products better.
Images also add more credibility to your products because online buyers can’t touch or physically feel your products. Amazon encourages sellers to post pictures larger than 1000×1000 pixels. That’s because these pictures can offer a zoom feature that enables users to enlarge product images. Using the zoom function can help the audience get a clearer picture of your products’ features and colors. Here are some guidelines to follow:
- File names must comprise the product identifier followed by a period and the file extension
- Backgrounds, demonstrative graphics, and texts are allowed
- The image must not have any confusing or gratuitous objects
- Offensive and pornographic materials are not allowed
Price your Products Accurately
Don’t overlook the importance of pricing to attract more customers who are always comparing different options. The key is to offer your product at a price that is neither too expensive nor too cheap for your target audience. Checking the price tags of your competitors also helps decide a fair price.
For instance, if you sell a product for $50 and your competitors sell the same product for $20 or $30, you are not doing any good to your Amazon SEO campaign. Your product will soon get lost in thousands of products because your customers will rate it too expensive. You will also need to offer attractive discounts and giveaways to promote more sales. Furthermore, you will need to test different price points before you find something that works.
Break your Product Descriptions
Whenever you are writing an optimized description, break it into bullets and paragraphs. Remember, nobody wants to read a block of text with technical specs, features, and uses. Breaking down information will help your readers grasp all information easily.
When you are writing bullets, make sure to:
- Capitalize each bullet point
- Recap important information
- Highlight the unique features and benefits of your product
- Stick to fragment sentences
- Add anything pertinent such as age-appropriateness, contents, dimensions, etc.
- Avoid including pricing or seller information because Amazon prohibits this
Amazon product descriptions can go up to 2,000 characters. Remember to write the description from your buyers’ viewpoint.
Amazon A9 Algorithm
Amazon search engine algorithm or A9 is all about how to rank higher on Amazon. While there are many aspects of this algorithm that you must focus on when following Amazon SEO guidelines, the key is to provide as much accurate and concise information about the product as possible. Since Amazon matches keyword searches against the information sellers provide in their descriptions, make sure your title and description contain the right keywords for matching the Amazon search engine A9 algorithm.
Becoming a successful seller on Amazon is challenging but not impossible. If you want to know more about how you can follow all the SEO guidelines that make your products more accessible, contact Rank AMZ for ranking your product on the first page of Amazon.
The Amazon Giveaway platform serves as an efficient and quick way to use a prize giveaway for promoting products, events, and books sold through the online retailer.
Sharing is Caring!
How Do Amazon Giveaways Work?
Since 2015, the Amazon Giveaway platform’s most significant advantage is to provide a simple and easy way for your Amazon product launch. The rules are pre-written, the layout is set up, and you only have to make a few choices.
How to Choose your Prize
Users can offer free giveaways on Amazon for almost any product that Amazon sells and ships. You can choose from physical items Fulfilled by Amazon or shipped from and sold by Amazon.com, along with Kindle eBooks.
As a seller, you could give away any of your products, which is an excellent way for your Amazon product launch. Otherwise, choose an item that appeals to your target audience or suits your budget. Sellers can initiate the giveaway process through their professional selling account. In contrast, other users should go to the product they are giving away and click on “Set up a giveaway” at the bottom of the page.
How to Set Up
After you successfully choose your prize, there are some critical decisions you need to make, including the way you would like to award your prizes.
You can award a prize for every ‘x’ person who enters. Here ‘x’ represents any number you choose. For instance, you could choose to award a prize to every 40th person who enters or every 400th. You will have to choose from three available options.
You can award a prize to the first ‘y’ person who enters, where ‘y’ refers to a number you choose. For instance, the first ‘10’ people who enter will receive a free giveaway.
Amazon Giveaway for Fulfillment by Amazon (FBA)
If you are familiar with the term Amazon Fulfillment by Amazon but don’t know what it means, here is a brief intro. Suppose you have an item or multiple items that you want to sell, but you don’t want to take care of the inventory or handle the shipping and packing operations. Amazon will do it for you when you ship your product(s) to sell to Amazon. The online retailer stores all your products in one of its warehouses and lists your products to sell. In case of a sale, it packages and ships the product on your behalf.
Setting Things Up
Product Selection: You can choose up to 50 items that add up to $5,000 in Amazon stock. Make sure you choose wisely.
Product Availability: You will have to purchase the item if it is not in stock for your Amazon product giveaway.
Acquiring new buyers and promoting products is every seller’s ultimate goal. If you want to know more about how you can offer free giveaways on Amazon, don’t hesitate to contact Rank AMZ. We would love to help you set up your first giveaway to acquire more buyers and grow your selling business.
You may be a successful seller on Amazon. But, if you don’t know the art of answering Amazon customer questions on your product pages, you may be missing out on selling opportunities. However, it’s never too late to participate in customer questions on Amazon product pages.
When customers post questions about a product on its page, they look for a prompt and expert answer. Before presenting a guideline to help you provide meaningful answers to your customers’ queries, let’s find out why providing answers to customer questions on Amazon is important.
Sharing is Caring!
Why is providing Answers Important?
Customers serve as your loyal patrons and become ambassadors for your products. They help spread information on social media and by word-of-mouth, both of which result in new sales. When you answer questions with accurate and useful information, you build trust and credibility.
How Should You Answer Amazon Customer Questions?
Amazon wants customers to receive the information they need for making informed buying decisions. Here are a few things to keep in mind when you are answering.
- Be respectful: Make a sincere attempt to help the customer or others who are reading your answers.
- Be specific: Customize and personalize your answer to clarify specific concerns. Avoid providing a boilerplate response.
- Be informative: Provide updated information about the purchasing process or the product and any information that facilitates buyers.
What to Avoid
- Responses that do not have any answers
- Boilerplate responses to multiple questions: Always customize or personalize your answers.
- Ongoing support dialogues: Ignore the question if you can’t provide an answer.
- Posting links to any promotional or your own website for malicious or promotional purposes: Amazon does not allow posting any answers that contain links for directing customers to owners’ manuals or supporting pictures.
- Do not post any answer that impersonates any entity or person. You can answer only as your store’s representative.
- Do not add any seller logos that display or contain a link to the seller’s website
- Any promotion or marketing message
- Any referral to third-party products
- Spiteful remarks, obscenities, or profanity
- Insults of other individuals and groups
- Personal information such as email and physical addresses along with phone numbers
- Commercial content such as solicitations, promotions, and advertising
- Trade secrets or copyrighted content
- Content that violates any applicable law or your seller agreement
While answering your customers’ questions is a straightforward feature, sellers can transform their business through an in-depth Q&A session on their product pages. Rank AMZ can take your Amazon customer question section a boost and create key questions and answers for your products to increase your brand’s visibility.
The Amazon logo depicts their brand message: the online giant retailer sells everything from A to Z. While Amazon sells every product that you can imagine, you can’t just sell any item on the platform. That’s because the online retailer takes preventive measures to protect its consumers from harmful and fraudulent products.
Amazon has several categories restricted to most sellers. These categories are also popular as Amazon Gated Categories. Amazon restricts certain categories because the platform wants to ensure the seller is legitimate. Sellers must get approval before selling in these somewhat risky categories. In other words, sellers must undergo a rigorous verification process to sell Amazon gated products. Some ungated categories include Clothing & Accessories, Beauty products, Camera & Photo, Consumer Electronics, Baby products, Home & Garden, etc.
So, how do you get category approval on Amazon? In this post, we will review the gated categories and explore the Amazon category approval process.
Sharing is Caring!
Amazon Restricted Categories
Here is a list of the currently gated categories on Amazon.
- Personal Safety and Household Products
- Entertainment Collectibles
- Automotive & Powersports
- Fine Art
- Collectible Coins
- Join Amazon Handmade
- Toys and Games
- Join Amazon Subscription Boxes
- Made in Italy
- Music & DVD
- Video, DVD, & Blu-ray
- Streaming Media Players
- Sports Collectibles
- Dietary Supplements
- Product ASINs
How to Get Category Approval on Amazon
Although the Amazon category approval process is not complicated, it can take some time. If you are a professional seller on Amazon and enjoy a good reputation, you have better chances of automatically getting an approval when you send in a request. But that might not be the case if you are a newbie. As a professional seller, you have to pay a monthly subscription fee of $39.99 plus additional selling fees. Apart from that, you must prove the product’s authenticity by proving that the products you are selling are from either a licensed dealer or the manufacturer.
Check for product restrictions or Amazon category restrictions to request for approval through your Amazon Seller Central Account. Here is what you need to do.
- Go to your Seller Central account dashboard and click on ‘inventory.’
- Choose ‘Add a Product.’
- Look up the name of the product you wish to sell.
- If your search results return as restricted, choose ‘Listing Limitations Apply.’
- Click the ‘Request Approval’ button.
In case you get immediate approval, start selling immediately!
What happens if you don’t Get an Approval?
Otherwise, you will need to provide further information about your business, products, and wholesale invoices. Amazon will review your request and make an informed decision after assessing your invoices along with additional criteria, including:
- A minimum of 3-month sales history
- Pro-seller plan
- Provision for free delivery or a return address in the country you are selling
- An order defect rate of below 1%
- Customer service support in local language
In case a seller is currently selling a product that meets the restricted category elsewhere, he will already possess this information. However, if you were sourcing a new product and worried about purchasing stock before knowing if you will make it to the gated category, don’t’ worry. The invoice you submit does not necessarily have to be for the product you wish to sell. All you need to do is submit a wholesale invoice (original not printed) for any product falling into the Amazon restricted categories.
If you want to know more about how you can get category approval on Amazon, get in touch with Rank AMZ to help you go through the process step-by-step. If your account complies with Amazon’s all policies, Rank AMZ guarantees your request’s timely approval.